India's Most Trusted Platform for Physical Gold Coins, Bars & Digital Gold Investments. 99.99% Purity with BIS Hallmark Certification.
Today's Gold Rate (24K)
+1.2% since yesterday
Choose from our certified collection of BIS Hallmarked gold products
99.99% Pure 24K Gold
99.99% Pure 24K Gold
99.99% Pure 24K Gold
Invest in fractions of gold
Get best market price for your gold with instant payment
Submit photos and details of your gold - coins, bars, or jewelry
Receive real-time price quote based on current market rates
Free doorstep pickup from your location across India
Receive payment within 30 minutes of quality verification
Make informed decisions with real-time market analysis
Updated: Live market prices | Source: MCX, IBJA
Follow the 100-AGE formula for portfolio allocation:
Equities: (100 - Your Age)%
Gold + Debt: (Your Age)%
Example: Age 30 = 70% Equities, 30% Gold & Debt instruments
Calculate Your PortfolioCompare and make the smart choice for gold trading
| Features | Today Gold Platform | Local Jewelers | Banks |
|---|---|---|---|
| Buying Price | Market Rate + Zero Premium | +8% to +15% Making Charges | +3% to +5% Premium |
| Selling Price | 98-99% of Market Rate | 90-92% of Market Rate | 95-97% of Market Rate |
| Purity Guarantee | BIS Hallmark 99.99% | Variable, Risk of Adulteration | BIS Hallmark 99.5% |
| Transaction Speed | Instant Online | Physical Visit Required | Branch Visits & Paperwork |
| Storage Security | Free Insured Vault Storage | Personal Locker Costs | Bank Locker Rental Fees |
| Minimum Investment | ₹100 for Digital Gold | ₹5,000+ Typically | ₹1,000+ Typically |
Comprehensive solutions for all your gold needs
Buy at live market rates with zero premium. Sell at 98-99% of market value - highest in industry.
BIS Hallmarked 24K gold with 99.99% purity certification from MMTC-PAMP, India's finest refiner.
Bank-grade vault storage with full insurance coverage. No locker charges, complete security.
Buy in 1 minute, sell in 8 hours. Doorstep delivery for physical gold across 500+ cities.
Quick answers to common questions about buying & selling gold in India
Today's gold rate in India can be found on Today Gold platform with real-time updates from MCX (Multi Commodity Exchange) and IBJA (India Bullion and Jewellers Association). We provide live gold prices matching international markets, updated every minute. You can check current gold prices on our website, mobile app, or through our API integrations. Additionally, major financial news websites, bank websites, and local jewellers also display updated gold prices.
Gold prices in India change daily due to multiple factors: International gold prices (USD/ounce), USD to INR exchange rate, import duties (currently 15%), GST (3%), demand-supply dynamics, geopolitical events, interest rates, inflation data, and market speculation. Indian gold prices closely follow London Bullion Market rates adjusted for rupee value and customs duty. Festive seasons and weddings create seasonal demand spikes affecting prices.
Gold serves as an excellent hedge against inflation and economic uncertainty. With Today Gold's systematic investment plans (SIP), you can invest regularly regardless of price fluctuations. For lump sum purchases, consider these factors: Current rupee-dollar exchange rate, import duty announcements, seasonal trends (prices often dip post-festival season), and your investment horizon. Our platform allows starting with just ₹100, making it accessible for both large purchases and regular investments.
To get best price when selling gold jewelry in India: 1) Know the exact weight and purity (karatage) 2) Check current day's gold rate 3) Remove stones and non-gold elements beforehand 4) Get quotes from multiple platforms (Today Gold offers 98-99% of market rate) 5) Avoid local pawn shops offering 70-80% rates 6) Use certified platforms that test purity properly 7) Ensure transparent deduction calculations (typically 2-5% for refining charges for jewelry).
BIS (Bureau of Indian Standards) Hallmark is a purity certification system for gold jewelry and artefacts in India. Mandatory since June 2021, it guarantees: 1) Purity in karats (22K, 24K etc.) 2) Fineness (999 for 24K) 3) Assaying center mark 4) Jeweller's identification mark 5) Year of marking. This protects consumers from adulteration and ensures you get what you pay for. Today Gold provides only BIS Hallmarked 24K gold with 99.99% purity certification.
India's Most Trusted Digital Gold Platform with Physical Delivery Network
Today Gold, developed by Adhiban Infotech Private Limited, is India's premier platform for seamless gold transactions. We bridge traditional gold investment with modern digital convenience, offering comprehensive solutions for buying, selling, and investing in gold.
To make gold investment accessible, secure, and profitable for every Indian through technology innovation and transparent practices.
100% transparency, BIS-certified purity, insured storage, and best market prices for both buying and selling.
Serving 500+ cities across India with doorstep delivery of physical gold coins and bars. Partnered with MMTC-PAMP, India's only LBMA-accredited gold refiner.
info@todaygold.in
446, Mettupalayam Rd, near North Coimbatore Flyover, Varuthiangara Palayam, Tatabad, Coimbatore, Tamil Nadu 641043
Join 1,50,000+ Indians who trust Today Gold for secure, transparent, and profitable gold transactions
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